How We Use Your Information

Order Information
We use the order details we collect to fulfil purchases placed through the Site, including processing payment information, arranging shipping, and issuing invoices and/or order confirmations. We also use Order Information to:

• Communicate with you regarding your order or account;

• Screen orders for potential risk or fraud; and

• Provide information or advertising about our products or services, consistent with the preferences you have shared with us.

Device Information. We use device data (including your IP address) to help detect and prevent fraud and, more broadly, to improve and optimize the Site—for example, by generating analytics on how visitors browse and interact with the Site and by evaluating the effectiveness of our marketing and advertising campaigns.

Sharing Your Personal Information

We share Personal Information with third parties to help us use it as described above. For example, we use Shopify to power our online store (see Shopify’s privacy materials for details). We also use Facebook and Google Analytics to better understand how customers use the Site (see Google’s privacy materials for details).

We may also disclose Personal Information to comply with applicable laws and regulations, to respond to lawful requests for information, or to protect our rights.

Behavioral Advertising

As described above, we use Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, please visit the Network Advertising Initiative (NAI) educational page.

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Note: Replace references to third-party privacy materials with the specific links you maintain in your policy.